How does your website conversion rate impact your bottom line?

As a small business owner, you may find yourself striving to increase revenue from your website by investing a significant portion of your marketing budget on advertising. Marketing or advertising your site will drive traffic - but then what? Your efforts to drive people to your website are far too expensive to let visitors just slip away without converting to a lead or a sale. That's where the conversion rate comes into play. The conversion rate of your website is the percentage of website visitors that take a desirable action while visiting, such as signing up for an e-mail newsletter or making a purchase. The higher your conversion rate is, the more efficient your website and marketing spend becomes. Faced with the slow economy and tighter purse strings, investing in the conversion rate of your website is a smart strategy to boost your bottom line without spending more on advertising.

Use of talking characters for a website conversion rate

Now that you understand the importance of successfully managing your site's conversion rate, it is important to understand ways you can improve it. Many tools are available today, but for this article, we'll focus on an innovative new technology that's cost effective and easy - even for the non technical user.

If you have followed the web design or online marketing trends closely, you must have heard of or bumped into "avatars" or "talking characters". If not, go to Web Point Mall.com, a premium online shopping mall. "Welcome to our website". A female avatar warmly greets you and helps you navigate the website. It even asks for your contact information, so that a company rep can follow up. It definitely "humanizes" the online shopping experience by bridging the gap between the web and the brick and mortar business.

These virtual talking avatars not only create an emotional connection with customers - they also focus visitors' attention on your core marketing message and urge them toward actions. With an avatar working on your homepage 24/7, you are engaging and speaking with EVERY visitor to your website. By giving your visitors personal attention, you increase your changes to convert passive visitors into active customers. Thousands of small businesses have already improved their website communications and conversions with help of this innovative technology.

Easy and affordable solution to make talking characters

Today's technology makes is easy and affordable to create your own talking character. Small businesses can create and publish a fully customizable talking character in minutes for a price as low as $9.95 / month. In most cases, you don't need to download software to your PC and there is no hosting or programming knowledge required. You can even turn your own photo into a custom avatar or enable it with business "functions" such as lead collection or answering frequently asked questions. The process is fully automated, making it simple and fast - just right for small businesses.

To learn more about online talking characters offered by our partner (Sitepal) just click on the below link.

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