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Why Small Businesses Choose Premium Domains

Five great reasons why you might consider registering a premium domain

Summary: Premium or pre-registered domain names are gaining popularity as an alternative to new domains and a great way for businesses to register a website address that will best reflect their business. Here are some reasons why considering a premium domain to build your online brand might benefit your small business or organization.

Keywords: premium domains, premium domain names, register a domain name, .com names, after market domain names

You've probably heard that more and more business owners are choosing premium domain names as a great option to find the perfect domain name for their business. These previously registered domain names often include common words or search terms and can offer a business the intrinsic, easy to remember domain name that will help their web business be more successful. It is true, however, that Premium Domains are more expensive then new domains. So why are small businesses still investing in premium domains? The answer lies in the power of the name - here are a few reasons why small business owners feel the right domain (like one you can find through Premium Domains) could accelerate their web business.

Increased Visibility to Potential Customers
The right domain name allows customers an easy way to remember and find you. It's your location on the web. It's also your email address. But many of the most intrinsic '.com' names are already registered and sometimes attempts to get creative for the sake of finding an available name can leave a business owner with a domain name potential customers can't spell or won't remember (consider WeKanBuildIt4U.com).
Build a Powerful Brand
By registering the domain name(s) that best represents your business or the products/services you provide you can establish an online brand that will work for you. The right domain name can attract customers to your site without expensive awareness marketing campaigns and can even boost your natural search rankings. For example, certain domains can be very valuable for a particular industry (consider Flowers.com). And if you're lucky enough to find several attractive domains for your business - you can easily direct as many domains as you want to a single website with a service like website forwarding.
Acquire More Traffic
Many premium (pre-registered) domains already receive traffic. This traffic can come from visitors directly typing a name (like Pizza.com) or from referral traffic but either way it can help drive more customers to your online door.
Faster Recognition by Search Engines
Search engines generally take 3-6 months to recognize a new site and start categorizing it for natural search. By registering a premium domain, however, you can eliminates this waiting period if there has already been a site associated with the pre-registered domain you select.
A Rich History
The older the domain, the better because many premium domains have a history. With a history of past traffic these domains are considered more authoritative by web browsers. This means that your new web site will have a significantly better chance of a higher page rank among the competition.

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